“Daughters of  जिजाऊ” is a women’s empowerment and health awareness campaign inspired by the legendary Rajmata Jijau Maa Saheb, a symbol of courage, leadership, and resilience. The campaign celebrates the strength, intelligence, and determination of modern women while honoring the legacy of Jijau Maa Saheb, who shaped the foundation of strong, independent leadership for generations.

This initiative aims to create awareness about women’s health, self-care, and holistic well-being, emphasizing the importance of physical, emotional, and mental strength. By positioning every woman as a “Daughter of  जिजाऊ,” the campaign conveys that every woman carries forward the legacy of courage, empowerment, and responsibility.

​

Objectives of the Campaign:

 

Awareness:

• Educate women and girls about health issues, including lifestyle diseases, hormonal health, and reproductive wellness

​

Empowerment:

• Inspire women to take charge of their health, education, and personal growth

​

Cultural Connection:

• Connect women to their heritage by drawing inspiration from Jijau Maa Saheb’s courage, leadership, and vision

​

Community Engagement:

• Promote workshops, seminars, and social media campaigns to encourage dialogue, knowledge-sharing, and support networks

 

Target Audience:

• Women and girls of all ages working or non-working

​

Key Campaign Elements:

• Educational workshops and webinars on women’s health

• Inspirational storytelling featuring historical and modern women leaders

• Social media campaigns with hashtags like #DaughtersOfJijau, #HerHealthHerStrength, #SashaktStree

• Print and digital posters, short videos, and interactive content to encourage participation

​

Impact:

• By combining heritage, empowerment, and health awareness, “Daughters of जिजाऊ” aims to foster a generation of women who are confident, informed, and courageous, carrying forward the indomitable spirit of Jijau Maa Saheb in every aspect of life.